The "Very Black" project.

What does it mean? That's the point.

"We ask people how they experience the statement. The T-shirt. Us. Their experiences. Their non-experiences. That's if they care, comment or inquire. It's really engaging and no pressure," [ artist-educator André D.] Singleton said.

For both men, there's no single definition for the phrase "Very Black."

"It is for sure empowering, relatable, vast, inclusive and real," Singleton said. "It means a lot of things to a lot of people. We are learning as we go just as we have our entire lives."