What do you say when you're on camera, miked, and conscious while falling 1,600 feet in a botched skiing stunt?

It takes a long time to complete the fall, and yet no intelligible insights are shared.

"While filming for Paradise Waits up in the Neacola range of AK, [Ian McIntosh] dropped into a line he thought he had studied thoroughly enough, only to fall into an unseen five foot deep trench on one of his first turns. 'From there, my slough took over and their was no way to stop, I pulled my airbag to help prevent against any possible trauma injuries as I tumbled to the bottom,' he said. While attempting to regain his footing, Mac lost a ski and cartwheeled over 1,600 feet in under a minute."

Oh, he had an airbag. That changes the whole experience of the video, doesn't it? I was waiting for him to say something like "God help me" or "I love you Mom" or "Still alive! Still alive!" but perhaps it was rather mundane from the inside.

This gets my things are not what they seem tag.

"What is... Jeff?"

For the annals of social media celebrity.

"Shoutout to Clegg for being scared of his team mates buzzer... We saw you."/"Clegg jumping at the buzzer on #universitychallenge - does he understand how quizzes work?"

First world problems...

No one is hurt, so enjoy the footbridge footage.

Near Lake Waikaremoana, on New Zealand's North Island, last month, a cable snaps and 4 hikers plunge 26 feet and into a river:



"When we get halfway across we hear a muffled sound and before having time to do anything I was thrown into the emptiness, accepting the likelihood I would die."

IBM gets me to embed its ad for IBM Watson.

I'm happy and thoroughly enthusiastic about propagating this:



Most viral video I've ever encountered on the internet. I'm susceptible to the virality of Bob Dylan, who does a subtle, lovely acting job. And I'm enjoying the closeup photography of his wrinkly face.

And let me give Apple equal time, and not because I've always been an Apple and not an IBM person. The Dylan ad reminds me — because of the nicely photographed closeup face and the pleasing music — of an ad that played during last night's football game: